Rain Crew at East London Dance's Talent House. Shot by @Myloshotit

Inspired by the photographs of artist Malick Sidibé, who in the 60s and 70s captured youth culture in Africa, the Pre-Fall 2017 campaign video reflects the vibrant attitude of the collection. Referencing the spirit of England's underground Northern Soul movement from the 60s and 70s, the campaign explores the freedom of expression found in music and dance. Set in the Mildmay club in London, a colorful dancehall, photographer Glen Luchford together with artistic direction by Christopher Simmonds capture Alessandro Michele's latest collections in a dynamic and spontaneous video and images. Photographer: Glen Luchford Creative direction and styling: Alessandro Michele Art director: Chris Simmonds Soundtrack: “The Night” Written by: Bob Gaudio e Al Ruzicka Performed by: Frankie Valli And The Four Seasons © EMI Music Publishing Italia S.r.l. (P) 1972 Universal Music Italia S.r.l. Intro Music “Crying Over You” (Barney Duke Browner; Harry Balk) (C) Gomba Music Inc. / BMG Bumblebee Edizioni per l’Italia: BMG Rights Management (Italy) srl (P) Impact Records

'Pop It Off' available for instant download when you pre-order The Prototypes new album 'City Of Gold' on iTunes: http://smarturl.it/cityofgold. Also available on Beatport exclusive: http://bit.ly/vpr071bp 'Pop It Off' single out 3rd May 2015. 'City Of Gold' album out 17th May 2015 on Viper Recordings. Available on CD, Vinyl & Digital. Full tracklist and info on the official Viper Recordings website: http://bit.ly/coginfo The Prototypes Facebook: http://www.facebook.com/theprototypes Twitter: http://www.twitter.com/theprototypesuk SoundCloud: http://soundcloud.com/theprototypes Spotify: http://smarturl.it/spotifyprototypes Official Site: http://www.theprototypes.co.uk Viper Recordings Facebook: http://www.facebook.com/viperrecordings Twitter: http://www.twitter.com/viperrecordings SoundCloud: http://soundcloud.com/viperrecordings Spotify: http://bit.ly/viperspotify Official Site: http://www.viperrecordings.co.uk Video Credits: Director - Boris Thompson-Roylance Producer - Ailsa Vanessa Tapping Cinematographer - Jack Thompson-Roylance A DeadBeat Film (www.deadbeatfilms.co.uk) Godson Production: Theo Oloyade 'Godson' Dean Stewart Tyrone Issac-Stuart Warren Gordon Scott 'Wild G'

Social Media: @sharifa_tonkmor

Kofi Mingo from Rain Crew performing his solo piece at Breakin' Conventions' Open Art Surgery

Rain Crew's first round at 6Corners battle in London. Dancers: Clint Sinclair Sharifa Butterfly Maren Ellermann Hakim Saber Duane Jordan Kitaka Fore more information check out our website www.raincrewuk.com

‘Wavey’ is the lead track to be taken from the forthcoming EP, on Blue Flowers. Listen here: https://ffm.to/o15dk6b Credits: Starring - Grand Pax Dancer - Duane Collins Director / Editor - Silence Aitken-Till DOP - Sam Friend Lasers - Ailish Glover Gaffer - Isaac Whittingham Stylist - Morgan Hall Grand Pax socials: https://www.facebook.com/Grand-Pax-448868762131479/ https://www.instagram.com/grandpaxmusic https://soundcloud.com/grandpax https://twitter.com/grandpaxcntl http://vevo.ly/2DS2PV